AI-Friendly FAQ Workshop - Denise Wakeman

Most solo business owners have the answers in their head.

You answer the same questions on calls, in emails, in DMs, and during sales conversations.

But if those answers are not on your website, they are harder for clients to find. They are also harder for AI tools to understand and reference.

A strong FAQ page can help you:

Explain your services more clearly
Answer common client questions before a sales conversation
Show your reasoning and experience
Make your website more useful
Give AI tools clearer context about your work
Create content you can reuse in posts, emails, and sales pages

This is one of the simplest ways to make your expertise easier to find and easier to trust.

During the workshop, you’ll learn how to turn real client questions into clear website content.

We’ll work through:

How to choose the right FAQ topic
How to identify questions worth answering first
How to write questions the way clients ask them
How to draft short, useful answers
How to add your reasoning and point of view
How to include nuance without overexplaining
How to decide where your FAQ belongs on your website

You’ll also get prompts to help you generate, sort, draft, and refine your FAQ answers during the workshop.

Denise Wakeman is a digital marketing strategist who has been helping solo business owners build visibility online since 1996. She’s the publisher of Your Visibility Edge, where she teaches practical ways to make your expertise easier for clients, search engines, and AI tools to understand. Denise is known for making complex marketing ideas feel clear, doable, and useful.

In this workshop, she’ll guide you step by step so you leave with FAQ content you can use, not just notes you’ll sort through later.

Do I need to understand AI search or SEO to attend?
No. This workshop is designed for solo business owners who want a practical starting point. I’ll explain the basic concept, then guide you through the steps so you can create one useful FAQ set for your website.
What will I leave with?
You’ll leave with one focused FAQ topic, 3–5 strong client-based questions, drafted answers, and a simple plan for where to add them on your website. This is a system you can duplicate over and over.
Do I need to have a website already?
It helps, but it’s not required. You can still draft your FAQ content during the workshop and add it to your website later. You can also use the content on a service page, sales page, newsletter landing page, blog post, or client resource page.
Will this help ChatGPT and other LLMs cite my content?
No one can guarantee that an AI tool will cite or reference your content. What this workshop will help you do is make your website content clearer, more specific, and easier for both clients and AI tools to understand.
Is this a training or a working session?
Both, but most of the time will be spent working. I’ll explain the process first, then you’ll use guided prompts to choose your questions, draft your answers, and shape them into a website-ready FAQ section.